Privacy Policy

MG MOTOR UK LIMITED WEBSITE PRIVACY STATEMENT

 

GENERAL

This privacy statement sets out how MG MOTOR UK Limited ("MG MOTOR") and its group companies (Nanjing Automobile Corporation (UK) Limited, Nanjing Automobile (Group) Corporation and Shanghai Automotive Industry Corporation (SAIC)) comply with European Union data protection requirements. This applies to MG MOTOR and its group companies, which are committed to respecting your privacy. We have structured our website so that, in general, you can visit MG MOTOR on the web without identifying yourself or revealing any personal information. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement. For your protection, we are registered under the General Data Protection Regulation and have given all appropriate notifications to the Information Commissioners Office.

WHAT WE COLLECT

Prior to supplying information about vehicles or services, we will collect the following information:

• Name
• Telephone number
• Email address

We will also ask for your consent to provide us with your personal or professional interests, demographics, experiences with our products, and contact preferences in order to provide you with further correspondence about our products and services.

When you visit our site, we may also log your IP address, a unique identifier for your computer or other access device.

MG Motor UK Ltd will not use your personal information for any other purpose unless you have provided consent for us to do so.

Some pages use cookies, a data analysis technique. In order to learn more about the use of cookies, please see below.

WHAT DO WE DO WITH THE INFORMATION WE GATHER?

We will use this information and data obtained from other sources, in order to understand your needs and provide you with a better service and in particular for the following purposes:

• Internal record keeping and administration;
• To fulfil requests you make of us and to meet the requirements of any contract we enter with you or any promotion we provide you;
• Marketing;
• To improve our products and services;

To ensure that the content, services and advertising that we offer is tailored to your needs and interests. We may review the data we hold every two years but we will not keep for longer than seven years unless you have given us consent to do so.

WHO WE SHARE THE INFORMATION WITH AND YOUR CHOICES

When you provide consent, you are agreeing that we may use your personal information for the purposes set out in this statement and in order to do this, we may need to share your information with our service providers and agents. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law. We may release your personal information to our authorized direct marketing agents if you have provided consent for us to do so.

When you provide any information online, you should look for the box which you can click to say that you consent for the information to be used for direct marketing purposes.

 If you have provided consent for us to use your personal information for direct marketing purposes, you may change your mind at any time by writing to us at:

Data Protection Compliance Officer
MG MOTOR UK Ltd
Main Gate,
Lowhill Lane,
Longbridge,
Birmingham
B31 2BQ
United Kingdom

If you believe that any information we are holding on you is incorrect or incomplete, please write or e-mail us as soon as possible to the above address.

By providing us with your consent, you are agreeing to the processing of any sensitive personal data that we hold, for the purposes mentioned above. You also consent to our transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary for the above purposes. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure that your information is protected.

SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information that we collect.

OTHER WEBSITES

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site you should note that we do not have control over any external websites. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the web site in question.

HOW WE USE COOKIES

A cookie is a piece of text that asks permission to be placed on your computer's hard drive. Once you agree, your browser adds that text in a small file. A cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For example, when you visit an electronic store, a cookie makes it easier to shop, by allowing you to place things into a shopping basket; the basket itself is not the cookie, the cookie is placed on your hard drive and keeps track of your basket versus others in use at the same time.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Denial of a traffic log cookie should not prevent you from using one of these sites.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly in force. We know that people have concerns about cookies, but we believe that the benefit we both gain from their proper use is worthwhile. You may set your web browser (Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests or decline cookies completely. You can delete the files that contain cookies - those files are stored as part of your internet browser.

This data protection notice may change and therefore you should review it regularly. We will of course notify you of any changes where we are required to do so.

The right to Complain 

If you have any concerns about the way MG Motor UK Ltd is handling your information you can contact the information commissioner’s office at the following website - https://ico.org.uk/

How do we let you know if our policy changes

Our policy will be viewed on a regular basis, and any changes will be posted on our website.  The privacy policy was last updated in May 2018.